Education NewZealand – AgriTech – Virtual Reality
AgriTech MR for Education New Zealand
We embarked on a journey to create an immersive marketing tool that offers a first-person impact — an experience like no other.
In a reality augmented by technology, the power to inspire and educate is reaching new heights
Imagine this: You slip on a VR headset and are instantly transported from your cozy living room to the verdant fields of New Zealand, where the air is fresh and the technology is cutting-edge. This is not just a trip across the globe; it’s a journey into the future of ‘Agri Tech’.
The crux of the experience is to educate students about the global food crisis, emphasizing the increasing demand for food in the coming years, and how New Zealand is tackling these challenges in innovative and futuristic ways. The MR Agri Tech experience provides potential students with a “teaser” of what studying in New Zealand feels like. Forget the stereotypes of sheep and dairy farms — New Zealand is pioneering advanced Agri Tech solutions.
The Power of Mixed Reality (MR) in Marketing
From Seed to Supper
The experience showcases the food value chain, and the various professions within the food sector. It vividly explains how food travels from the farm, undergoes processing and lab tests, is stored and shipped, and finally reaches the restaurant table or home.
